Dan Taylor talks with David Abrams about starting a software company for events

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This week’s episode is a bit different. I was delighted to be a guest on the ‘SaaS Breakthrough Podcast’ with David Abrams from Demio to talk about EventsFrame, the ticketing system I co founded. I am often asked about the backstory of EventsFrame by listeners so this is a great way to tell the full story.

I thought I would post it here as I get into a lot of detail about how we founded the software and a lot of the problems and ‘war stories’ of our entrepreneurial adventure so far. If you are thinking about starting an app or software for event producers this is the episode for you!

In this interview we discuss:

  1. Founding AppsEvents – our Google for Education Partner company
  2. How we came to start EventsFrame to use ourselves
  3. AppSumo – What it is……and the good, the bad and the ugly of doing an AppSumo offer
  4. How to make your ticketing software more viral
  5. How podcasting really helps you grow your network
  6. How hard it is to start a business, and how there is no substitute in the beginning for hours and hours spent contacting potential customers
  7. What are our plans for EventsFrame – (Side note we are looking for a sales and marketing co founder so get in touch!)

The podcast is sponsored by eventsframe.wpengine.com – Effortless ticketing and attendee management with NO ticket fees and plans from just $20/month! Email dan@eventsframe.comwith the subject line ‘PODCAST’ for a special secret discount code 😉

I hope you enjoyed the podcast and please leave us a review anywhere on the web it really means a lot to us!

Finally please join our Facebook Community of #eventprofs to keep the learning going…. and get in touch with me via dantaylor.me

Sign up to our newsletter, delivered every Friday to get notified when the podcast is live, plus the latest events news of the week!

More information on David can be found below and please check out his podcast directly it’s really cool!: https://learn.demio.com/podcast/

You will need to enter a name, the ticket that will be discounted and a minimum number of tickets to activate your chosen ticket discount.

Repeat this for all your tiers of discount.

Very important – discount order

EventsFrame will only apply one discount of each type to an order (for instance, EventsFrame would not give someone a discount for 5 registrations AND 10 registrations if they were registering 10 people).

EventsFrame reads the discount list from top to bottom, so in this example we would test against 20 registrations first, and then 10 registrations and so on to find if the order meets the requirement for the discounts:

You can see in this image we have the group 20+ listed first and then so on. An order of 13 would not get the 20% discount but would receive the 10% discount.

That’s it for this week – try out the Bulk Discount option and let us know how you get on!


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